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Oxford University Press The Management Of Technological Innovation: Strategy and Practice

Name: The Management Of Technological Innovation: Strategy and Practice
Brand: Oxford University Press
Price: 51.45 GBP
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Illustrated

Management Science

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Description

The Management of Technological Innovation (M.T.I.) is one of the most important challenges facing businesses today. Innovation has become the fundamental driver of competitiveness for firms of all sizes in virtually all business sectors and nations. The first edition of this book has become one of the most popular texts for students of innovation and technology management. This new edition sees David Gann and Ammon Salter join Mark Dodgson as authors, drawing on their combined experience of 60 years of researching and teaching M.T.I. . It combines the most relevant theoretical analysis with contemporary and historical empirical evidence to provide a comprehensive, yet concise and readable, guide to the challenges of M.T.I. . By explaining the innovation process the book reveals the broad scope of M.T.I. and its importance for company survival, growth and sustainability. It describes how M.T.I. has to be managed strategically and how this is successfully achieved by formulating and implementing strategy and delivering value. Chapters provide frameworks, tools and techniques, and case studies on managing: innovation strategy, communities, and networks, R&D, design and new product and service development, operations and production, and commercialization.Based on robust analysis, the book provides a wide range of empirical evidence from a huge diversity of case studies, with around fifty case studies newly written for this edition. It analyses M.T.I. in all parts of the world, in companies large and small, and in services, manufacturing, and resource-based business sectors. This new edition has been fully revised and updated to reflect the latest teaching and research, and to ensure its continuing relevance to the contemporary world of M.T.I. . It will be an important resource for academics, students, and managers throughout the world, is a recommended text for students of innovation and technology management at postgra

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Product Specifications

Brand: Oxford University Press
Model: Illustrated
Format: paperback
ASIN: 0199208530
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Publication Date: 30 November 2006
Listed Since: 17 April 2007

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Oxford University Press The Management Of Technological Innovation: Strategy and Practice

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