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Wiley Innovation and Export: The Joint Challenge of the Small Company

Name: Innovation and Export: The Joint Challenge of the Small Company
Brand: Wiley
Price: 114.0 GBP
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Description

The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources. About the Author Manon Enjolras is Assistant Professor at the ERPI laboratory (Université de Lorraine, France). She works on metrology of innovation processes and the application of multi-criteria analysis methodologies for the design of decision support tools for enterprises.

Product Specifications

Brand: Wiley
Format: hardcover
ASIN: 1786306204
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 04 January 2022
Listed Since: 22 October 2021

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Wiley Innovation and Export: The Joint Challenge of the Small Company

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