Wiley Innovation in the Cultural and Creative Industries (Innovation and Technology, 8)

Product Description Technological innovations, sociological and consumer trends, and growing internationalization are transforming the cultural and creative industries (CCIs). These changes present new challenges for CCIs that require original and inventive answers. Innovation in the Cultural and Creative Industries analyzes the powerful strategies put in place by CCI organizations such as Nintendo, the Lascaux Cave and Daft Punk. The case studies presented in this book cover video games, books, music, museums, fashion, film and architecture. Each chapter is organized around five key points: a theoretical framework that focuses on a specific concept, a description of the methodological mechanism mobilized, a presentation of the industry concerned, the analysis of the innovative strategy and a recap of the lessons and best practices demonstrated by the case. About the Author Estelle Pellegrin-Boucher is a Senior Lecturer authorized to direct research at the University of Montpellier, France. Her main areas of research are coopetition strategies and managerial innovation. Pierre Roy is a Lecturer in strategy and management at the University of Montpellier. His research mainly concerns competitive strategies in the cultural and creative industries (cinema, architecture, online streaming, etc.).