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£99.00

Edward Elgar Publishing Marketing Rural Tourism: Experience and Enterprise

Name: Marketing Rural Tourism: Experience and Enterprise
Brand: Edward Elgar Publishing
Price: 99.0 GBP
Availability: InStock

Market Research

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Description

Rural tourism marketing is a subject that remains significantly under-researched. Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. Marketing Rural Tourism presents actor narratives to reveal nuances inherent in their practices and perceptions as they develop, support or oppose tourism in their locality. By focusing on actors' experience and enterprise involved in the ongoing production, consumption and marketing of rural landscapes for tourism, this book enables an insight into varied storylines that underlie the processes of place making. Academics in the area of marketing and tourism as well as development studies will appreciate the contribution this book will make to the wider marketing discourse that circulates about rural destinations. The book will also be a valuable resource to undergraduate students looking to incorporate fresh conceptual insights into their projects, as well as postgraduate students looking to apply newer approaches to conceptualising tourism or place marketing.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1784710873
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 25 November 2016
Listed Since: 11 August 2016

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Edward Elgar Publishing Marketing Rural Tourism: Experience and Enterprise

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