Field Guide to Case Study Research in Tourism, Hospitality and Leisure: 6 (Advances in Culture, Tourism and Hospitality Research, 6) - Image 1

£78.59

Emerald Group Publishing Limited Field Guide to Case Study Research in Tourism, Hospitality and Leisure: 6 (Advances in Culture, Tourism and Hospitality Research, 6)

Name: Field Guide to Case Study Research in Tourism, Hospitality and Leisure: 6 (Advances in Culture, Tourism and Hospitality Research, 6)
Brand: Emerald Group Publishing Limited
Price: 46.78 GBP
Availability: InStock

Hospitality, Travel & Tourism

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Description

This field guide provides methods and studies on how-to-do case study research in natural settings. A truly international guide, this text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict both individual and group case behavior, at the same time explaining behavior among a set of cases relevant to a specific context. This guide embraces and extends Herbert Simon's (Nobel Prize in Economics recipient) insight that a decision results from the conjoining two antecedents in human behavior: cognitive processing of an individual or group and a given context or problem framing. Divided into six parts, this guide includes chapters on: analysis of texts; how-to-do executive interviews; field interviewing in international contexts; stakeholder participatory research; researching indigenous and marginal peoples; and cross-case analysis. The chapters increase skills and understanding of culture, tourism, and hospitality behavior through analysis of the four principle objectives of case study research: accomplishing accuracy; achieving generality; reporting complexity and broad coverage; and achieving impact for improving the individual condition, client, and/or society.

Product Specifications

Brand: Emerald Group Publishing Limited
Format: hardcover
ASIN: 178052742X
Category: Books > Subjects > University Textbooks > Business & Finance > Industries > Hospitality, Travel & Tourism
Domain: Amazon UK
Release Date: 26 June 2012
Listed Since: 12 March 2012

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Emerald Group Publishing Limited Field Guide to Case Study Research in Tourism, Hospitality and Leisure: 6 (Advances in Culture, Tourism and Hospitality Research, 6)

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