The Role of Brands in an Era of Over-Information

Petfluencers and Pet-Powered Branding

Library and Media Roles in Information Hygiene and Managing Information

Information Science Reference

Building a Brand Image Through Electronic Customer Relationship Management

Globalized Consumer Insights in the Digital Era

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

Elevating Brand Loyalty With Optimized Marketing Analytics and AI

Building Strong Brands and Engaging Customers With Sound

Influencer Marketing Applications Within the Metaverse

Co-Branding Strategies for Smart Luxury Products - Book

AI Impacts on Branded Entertainment and Advertising

Strategies, Dynamics, and Societal Impacts of Digital Influencer Marketing

Impacts of AI-Generated Content on Brand Reputation - Book

Digital Space in the Wake of Shrinking Traditional Media

Information Science Reference

Redefining Employer Branding - Business Science Reference

Navigating Social Trust in the AI Era

Information Science Reference

The COVID-19 Pandemic and the Digitalization of Diplomacy

Information Science Reference

Driving Transformational Innovation With Social Creativity

Information Science Reference

Information Flow and Knowledge Sharing

Elsevier

Journalism in the Post-Truth Era: Ethical, Political, and Social Perspectives

Information Science Reference

Digital Psychology's Impact on Business and Society - Book

Information Science Reference

Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future

Assessing Educational Digital Transformation in the AI Era

Information Science Reference

Entrepreneurship and Creativity in the Metaverse

Digital and Cultural Influences on Media Narratives and Storytelling

Information Science Reference