£227.39

Big Data Marketing Strategies for Superior Customer Experience (Advances in Marketing, Customer Relationship Management, and E-services)

E-business

Price data last checked 18 day(s) ago - will refresh soon

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

This is the most expensive it has ever been. Walk away.

£227 today · previous high £227 · all-time low £182

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 73 days · 73 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 73 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £182 (63 days, 86.3%)

Price range: £182 - £227

Price levels: 2 different prices over 73 days

Description

The rapid growth of technological developments on the internet has led many companies to adapt their businesses to the digital ecosystem and implement new methods and techniques to improve the users' experiences and their analytical strategies. Moreover, in the past few years, the digital ecosystem has been chosen as the main channel used by consumers for the purchase of goods and services. As a result, digital marketing and online advertising have become the main strategies used by companies in their marketing actions. Advertising can be designed and shown considering users' interests based on what they visit or where they go. That implies that the user experience is improved as long as they receive personalized adverts focused on what they were curious or concerned about. Thus, techniques such as artificial intelligence (AI), data mining, or business intelligence have allowed companies to act accordingly in real-time without user perception. Big Data Marketing Strategies for Superior Customer Experience compiles and studies the major practices and case studies of big data marketing in recent years. In this digital era, this book can be used as a sourcebook on study cases focused on digital marketing strategies as well as the identification of new technologies that will help the development of initiatives and practices focused on marketing and data sciences. Covering topics such as customer satisfaction, collective intelligence, and sentiment analysis, this premier reference source is an essential resource for students and educators of higher education, marketers, innovators, business leaders and managers, entrepreneurs, librarians, researchers, and academicians.

Product Specifications

Format: hardcover
ASIN: 1668464543
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 17 April 2023
Listed Since: 11 November 2022

Barcode

No barcode data available

Big Data Marketing Strategies for Superior Customer Experience (Advances in Marketing, Customer Relationship Management, and E-services)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Big Data in Information Society and Digital Economy: 124 (Studies in Big Data, 124)

Programming Big Data Applications: Scalable Tools And Frameworks For Your Needs

The Enterprise Big Data Framework: Building Critical Capabilities to Win in the Data Economy

Demystifying Big Data Analytics for Industries and Smart Societies

Data-Driven Marketing Strategy: How to apply data to achieve measurable results

Big Data Technologies A Complete Guide - 2020 Edition

CRC Press Big Data for Entrepreneurship and Sustainable Development

Big Data Analytics (Database Management Systems)

Data Culture: Develop An Effective Data-Driven Organization

Big Data and Predictive Analytics: The Frontier of Marketing Strategy

Big Data Computing: Advances in Technologies, Methodologies, and Applications (Computational Intelligence Techniques)

Big Data Technologies and Analytics: AI, IoT and Blockchain Technology

Essentials of Big Data Analytics: Applications in R and Python

Wiley Big Data Analysis and AI for Medical Sciences Book

Data Science: Semantic Technology, Intelligent Data Analytics, and Sustainability Practices

Big Data A Complete Guide - 2019 Edition

Data Science for the Modern Enterprise: Mastering Data Science and Software Engineering

Big Data Analytics and Data Science: Proceedings of Eighth International Conference on Information System Design and Intelligent Applications (ISDIA ... (Lecture Notes in Networks and Systems, 1106)

Information System Design: Big Data Analytics and Data Science: Proceedings of Ninth International Conference on Information System Design and ... (Lecture Notes in Networks and Systems, 1539)

Big Data Analytics und Strategische Frühaufklärung

Data Storytelling in Marketing: How to Tell Persuasive Stories Through Data

Big Data Architecture A Complete Guide - 2020 Edition

Big Data in Education The Ultimate Step-By-Step Guide

Big-Data-Analytik bei der Vielfalt von Big Data