Social Media and Genre Studies: An Investigation of Facebook and Twitter Higher Education Web Pages - Image 1

£68.49

Lexington Books Social Media and Genre Studies: An Investigation of Facebook and Twitter Higher Education Web Pages

Name: Social Media and Genre Studies: An Investigation of Facebook and Twitter Higher Education Web Pages
Brand: Lexington Books
Price: 68.49 GBP
Availability: InStock

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Description

This book investigates whether Facebook and Twitter have become a genre of media for higher education institutions. Thomas Kenny has conducted a mixed-methods study using a combination of content analysis and interviews with social media employees to explore the purpose, form, and functionality of these web pages. Ultimately, Kenny argues that while institutional web pages on Facebook and Twitter do constitute a genre, each is a separate and distinct platform that works differently with varying goals, structure, and effectiveness associated with them. Scholars of communication, information studies, media studies, journalism, and higher education will find this book of particular interest.

Product Specifications

Brand: Lexington Books
Format: hardcover
ASIN: 1666907359
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 15 May 2023
Listed Since: 24 January 2023

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Lexington Books Social Media and Genre Studies: An Investigation of Facebook and Twitter Higher Education Web Pages

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