£70.00

It has never been this cheap. We have no record of a lower price.

£70 today · cheaper than every other day in the last 3 months

Vibrant Publishers Consumer Behavior (Legend in Marketing)

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Price History & Forecast

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Last 69 days · 69 data points (no recent data)

Historical
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£70.00 £66.50 £67.90 £69.30 £70.70 £72.10 £73.50 30 July 2026 16 August 2026 02 September 2026 19 September 2026 06 October 2026
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Price Distribution

Price distribution over 69 days • 1 price levels

Days at Price
69 days 0 17 35 52 69 £70 Days at Price

Price Analysis

Most common price: £70 (69 days, 100.0%)

Price range: £70 - £70

Price levels: 1 different prices over 69 days

Description
What drives consumers to make purchasing decisions? How do emotions, culture, and external influences shape their behavior? Consumer Behavior by Yoram (Jerry) Wind explores these questions through groundbreaking research on decision-making processes, market influences, and the psychology of buying. This volume in the Legend in Marketing series presents Wind’s influential studies on consumer choice, information processing, and segmentation strategies, offering deep insights into how businesses can better understand and respond to customer needs. It includes expert commentaries that bridge classic theories with modern consumer trends, making it an essential resource for marketers, researchers, and business strategists. From behavioral economics to digital consumer trends, this book provides a comprehensive look at the evolving landscape of consumer behavior. Whether you're a marketing professional or a student eager to grasp the fundamentals, Consumer Behavior delivers timeless knowledge backed by rigorous research.

Product Specifications
Brand
Vibrant Publishers
Format
hardcover
ASIN
1636514006
Category
Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain
Amazon UK
Release Date
07 March 2025
Listed Since
07 March 2025

Barcode

No barcode data available

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