Decision-Driven Analytics: Leveraging Human Intelligence to Unlock the Power of Data - Image 1

£159.00

Wharton School Press Decision-Driven Analytics: Leveraging Human Intelligence to Unlock the Power of Data

Name: Decision-Driven Analytics: Leveraging Human Intelligence to Unlock the Power of Data
Brand: Wharton School Press
Price: 159.0 GBP
Availability: InStock

Information Management

It has never been this cheap. We have no record of a lower price.

£159 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 90 days • 90 data points

Historical

Generating forecast...

Price Distribution

Price distribution over 90 days • 1 price levels

Days at Price

Price Analysis

Most common price: £159 (90 days, 100.0%)

Price range: £159 - £159

Price levels: 1 different prices over 90 days

Description

Companies have more data at their fingertips than ever before. Yet, studies show that many executives and organizations fail to extract real value from it. Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a new approach they call decision-driven analytics. Counterintuitively, they argue that the key to making good decisions with data is to start by putting data in the background. Drawing from their own research and teaching, as well as real-world business cases, De Langhe and Puntoni offer four pillars of decision-driven analytics and guide you around common mistakes that have held back many organizations from using data for impact. In Decision-Driven Analytics, you will learn how to: + Avoid common pitfalls in data-driven decision-making; + Close the gap between managers and decision-making on one side, and data scientists and data analytics on the other; + Enhance the impact of data analytics on business outcomes; + Think without data to make better decisions; + Prepare for artificial intelligence’s impact on data analytics; and + Evaluate the costs and benefits of decision-driven analytics. A must-read for anyone who wants to harness the power of data for competitive advantage, Decision-Driven Analytics will equip you with the skills and tools you need to more effectively use data for business outcomes and to make better decisions in today’s complex and data-rich world.

Product Specifications

Brand: Wharton School Press
Format: hardcover
ASIN: 1613631723
Category: Books > Subjects > Business, Finance & Law > Management > Information Management
Domain: Amazon UK
Release Date: 14 May 2024
Listed Since: 23 November 2023

Barcode

No barcode data available

Wharton School Press Decision-Driven Analytics: Leveraging Human Intelligence to Unlock the Power of Data

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Analytics and Data Science: Advances in Research and Pedagogy: 21 (Annals of Information Systems, 21)

Data-Driven Approaches for Effective Managerial Decision Making

From Data to Decision: A Handbook for the Modern Business Analyst

Advanced Digital Marketing Strategies in a Data-Driven Era (Advances in Marketing, Customer Relationship Management, and E-services)

Advanced Digital Marketing Strategies in a Data-Driven Era (Advances in Marketing, Customer Relationship Management, and E-services)

Big Data Analytics Techniques for Market Intelligence

Big Data, Mining, and Analytics: Components of Strategic Decision Making

Defining Enterprise Data and Analytics Strategy: Pragmatic Guidance on Defining Strategy Based on Successful Digital Transformation Experience of ... Companies (Management for Professionals)

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

Defining Enterprise Data and Analytics Strategy: Pragmatic Guidance on Defining Strategy Based on Successful Digital Transformation Experience of ... Companies (Management for Professionals)

Data and Analytics Strategy for Business: Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy

Data Driven Decision Making using Analytics (Computational Intelligence Techniques)

Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

Be Data Analytical: How to Use Analytics to Turn Data into Value

Data Science and Analytics Strategy: An Emergent Design Approach (Chapman & Hall/CRC Data Science Series)

The Decision Maker's Handbook to Data Science: AI and Data Science for Non-Technical Executives, Managers, and Founders

Applied Data Analytics - Principles and Applications (River Publishers Series in Signal, Image and Speech Processing)

Data Analytics: Effective Methods for Presenting Results (Data Analytics Applications)

Data Analytics for Business: AI-ML-PBI-SQL-R

Be Data Driven: How Organizations Can Harness the Power of Data

Machine Learning for Business Analytics: Concepts, Techniques, and Applications with Analytic Solver Data Mining

Big Data Management and Analytics: Concepts, Tools, and Applications

CRC Press - The Analytics Process: Strategic and Tactical Steps

Data Science in Practice: 46 (Studies in Big Data, 46)