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CRC Press - The Analytics Process: Strategic and Tactical Steps

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Description

Cut through the hype and understand the real value of data in your organization. The Analytics Process: Strategic and Tactical Steps by CRC Press provides a clear look at how analytics functions within modern business environments. Instead of focusing on buzzwords, this book examines the core concepts of analytics through the lens of management science and operations research. Success in analytics depends on more than just software. This guide explains that effectiveness relies on two main pillars: the quality of the data being used and the human judgment required to apply processes and interpret results. By focusing on the entire analytics process, this book helps professionals move past overloaded expectations and develop a practical understanding of how to use these tools effectively. Whether you are looking to improve organizational capabilities or better understand the relationship between data and decision-making, this book offers a grounded approach to a complex subject. It is a practical resource for anyone needing to bridge the gap between technical tools and real-world business application.

Key Features

Demystifies analytics by providing an in-depth examination of concepts rooted in management science and operations research.

Focuses on the complete analytics process to help organizations move beyond industry buzzwords and unrealistic expectations.

Highlights the importance of data quality as a fundamental component for any effective analytics system.

Addresses the role of human judgment in applying analytical processes and correctly interpreting the resulting output.

Explains how to build organizational capabilities by understanding analytics as a set of specific tools and processes.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 February 2017
Listed Since
04 August 2016

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