Fairleigh Dickinson University Press Embodiment in the Semiotic Matrix: Communicology in Peirce, Dewey, Bateson, and Bourdieu (The Fairleigh Dickinson University Press Series in Communication Studies)

Communicology is widely accepted on the international scene as a new name for the study of human communication. It replaces several equivocal disciplinary conceptions such as "communication," which may fail to distinguish the science of communication from its object of investigation or the message-centered "communication studies," which often obfuscates information exchange with the experience of shared meaning in human encounters. Communicology differs from the American mainstream social science of communication not only because it is grounded in communication theory rather than information theory, but also because it advances a philosophically informed ecological perspective on human discourse. This book is intended as a contribution to the philosophy of communication and the human science of communicology. Semiotic phenomenology is thoroughly described as the synthetic logic that combines a philosophy of consciousness with a science of culture and conduct to explicate the lifeworld habitus. Consciousness is viewed as cultural-semiotic and experience as personal-phenomenological. This is a reciprocal, reflexive relationship in which culture is conceived as consciousness of communication and communication the manifest experience of culture. The book describes embodiment so conceived, including the history of the matrix idea in American pragmatism and European philosophy as they commingled in the United States to produce a unique discipline of communication, the science of embodied discourse. Important roots of this new discipline are described for the first time here in a unique synthesis of C. S. Peirce, John Dewey, Gregory Bateson, and Pierre Bourdieu. In addition, the semiotic relativity hypothesis is argued to be an important implication of this new discipline. Transcending the stale debate on language and thought, the limited conception of linguistic relativity is considerably broadened and deepened. The distinctive lifeworld of humans is argued to occur at the threshold of sign consciousness in the semiotic matrix of culture-society-person. Semiotic phenomenology is not only a synthesis of two great European philosophical movements, structuralism and phenomenology; it is also the essence of American pragmatism. This view culminates in the contemporary human science of communicology. Review Communication is talked about everywhere, yet it is seldom understood anywhere. Rather than the name of technology, communication is a human experience. Embodiment in the Semiotic Matrix gives us a cutting-edge, factual account of what human communication is, how it is taught and learned, why it is not a main category in the Library of Congress, and when we should be conscious of speaking to others. Culture and Consciousness are the horizon we step over with this must read book!--Richard L. Lanigan, Laureate Fellow & Director, International Communicology Institute, Washington, DC, Fellow, Polish Academy of Science (Philology), and Senior Fulbright Fellow (China, Canada) Isaac Catt's book is a singularly impressive examination of the cultural framework of human expressive conduct--elucidating points of intersection between theorists that all too many people have comfortably stereotyped as working within their own limited fields (such as Harry Stack Sullivan, Edward Sapir, and Roman Jakobson) or expansive thinkers whose insights were previously thought to have had only limited impact on the development of the human sciences. He puts together a narrative of the human sciences that, chapter by chapter, has simply not been told before. Catt grounds his approach in a highly original conjunction of themes from Cassirer, Peirce, Dewey, Merleau-Ponty, Bateson, and Bourdieu. It is a masterful compendium of key concepts in the human sciences, and it is the most comprehensive book of theory in the field of human communication that has been written in a very long time.--Frank J. Macke, Professor of Semiotics, Rhetoric an