E-Business Applications for Product Development and Competitive Growth: Emerging Technologies (Premier Reference Source) - Image 1

£59.06

IGI Global E-Business Applications for Product Development and Competitive Growth: Emerging Technologies (Premier Reference Source)

Name: E-Business Applications for Product Development and Competitive Growth: Emerging Technologies (Premier Reference Source)
Brand: IGI Global
Price: 59.06 GBP
Availability: InStock

Economics

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Description

As the Web paradigm shifted from the business-centered to user-centered one (this paradigm shift has become known as "Web 2.0") it has become a Web platform as a method to quickly reach a large pool of consumers. Web 2.0 has changed the nature of a user from a content consumer to a content generator. While the pre-Web 2.0 era is characterized by read-only websites and proprietary web applications, Web 2.0 brought about a variety of interactive community-based initiatives that leverage data, harness distributed intelligence, and utilize a rich multimedia. E-Business Applications for Product Development and Competitive Growth: Emerging Technologies is a comprehensive framework of knowledge provided by research and practitioner experts within the e-business research field. Emerging e-business theories, architectures, and technologies are outlined to stimulate information into research and business communities. This book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1609601327
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 30 November 2010
Listed Since: 17 May 2010

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IGI Global E-Business Applications for Product Development and Competitive Growth: Emerging Technologies (Premier Reference Source)

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