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Artech House Strategic Management in Telecommunications (Communications engineering library)

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Description

Exploring how to bring new products or services to market in the wake of the US Telecommunications Act of 1996, this resource defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting and computer industries. Utilizing extensive case studies, it seeks to help the reader to understand market research and strategic planning in the post-1996 telecommunications world in specific terms.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 February 2000
Listed Since
15 December 2006

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