Marketing Telecommunications Services: New Approaches for a Changing Environment (Artech House Telecommunication Library) - Image 1

£60.68

Artech House Marketing Telecommunications Services: New Approaches for a Changing Environment (Artech House Telecommunication Library)

Name: Marketing Telecommunications Services: New Approaches for a Changing Environment (Artech House Telecommunication Library)
Brand: Artech House
Price: 60.68 GBP
Availability: InStock

Economics

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Description

Provides both novices and veteran marketing professionals with guidance in developing the most effective marketing strategies, improving market readiness, and increasing profitability in the telecommunications services marketplace. Coverage of fundamental marketing concepts is given, along with insight into the marketing activities of telecommunications carriers; descriptions of the changes caused by deregulation; and implementation instructions for marketing strategies in channel selection, entry, market segmentation, and pricing. The text also covers the sophisticated computer technologies available to help implement powerful marketing strategies.

Product Specifications

Brand: Artech House
Format: hardcover
ASIN: 158053015X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 31 May 1999
Listed Since: 29 December 2006

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Artech House Marketing Telecommunications Services: New Approaches for a Changing Environment (Artech House Telecommunication Library)

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