£60.69

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£61 today · previous high £61 · all-time low £51

Artech House Marketing Telecommunications Services: New Approaches for a Changing Environment (Artech House Telecommunication Library)

Amazon

Price History & Forecast

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Last 64 days · 64 data points (no recent data)

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£60.69 £50.39 £52.64 £54.89 £57.13 £59.38 £61.63 25 July 2026 09 August 2026 25 August 2026 10 September 2026 26 September 2026
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Price distribution over 64 days • 4 price levels

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12 days 4 days 7 days 41 days · current 0 10 21 31 41 £51 £57 £59 £61 Days at Price

Price Analysis

Most common price: £61 (41 days, 64.1%)

Price range: £51 - £61

Price levels: 4 different prices over 64 days

Description

Provides both novices and veteran marketing professionals with guidance in developing the most effective marketing strategies, improving market readiness, and increasing profitability in the telecommunications services marketplace. Coverage of fundamental marketing concepts is given, along with insight into the marketing activities of telecommunications carriers; descriptions of the changes caused by deregulation; and implementation instructions for marketing strategies in channel selection, entry, market segmentation, and pricing. The text also covers the sophisticated computer technologies available to help implement powerful marketing strategies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 May 1999
Listed Since
29 December 2006

Barcode

No barcode data available

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