Rowman & Littlefield Publishers Digital Media Effects

Product Description People have always depended on the mass media for information and entertainment. With mobile devices and easy access to the internet, people are now in constant connection with an ever growing source of information and entertainment and they contribute their own content to those sources through social media. As their media usage shifts towards digital media with their immediacy, interactivity, and intrusiveness, the way media affects people has fundamentally changed. Digital Media Effects focuses on those changes in media effects. While the author acknowledges the findings from the very large literature of effects from exposure to traditional media. Expanding from traditional media effects studies, this book focuses attention on the kinds of effects that have arisen in the new digital age. Review This book's writing style is excellent, the explanation of complex terms is easy to understand, and the topics covered are important and relevant to the audience.--Kyle Holody, Coastal Carolina UniversityThis text provides a new way of thinking about media effects that embraces what's new and unique about today's digital landscape while not ignoring everything we've learned from decades of research.--R. Glenn Cummins, Texas Tech UniversityThis updated text has taken a huge leap into the 2020s. I would highly recommend it.--Karrie Bowen, Penn State Behrend About the Author W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, Media Literacy, 8th edition, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).