Rowman & Littlefield Publishers Museums and Millennials: Engaging the Coveted Patron Generation (American Association for State and Local History)

Museums and Millennials offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical checklist. Check your museums A.U.R.A. (Affordability, Uniqueness, Relevance, and Accessibility) to ensure you are creating new programs and campaigns geared towards getting them. Review A valuable resource for museum leaders aiming to engage the largest generation of potential visitors.--Colleen Dilenschneider, chief market engagement office for IMPACTS and author/publisher of the blog Know Your Own Bone. This book is a great conversation-starter for any museum interested in better understanding and engaging with millennials. The information is presented in a way that is easy to read, and the author has collected excellent examples of museum programs that successfully illustrate her concepts and suggestions, demonstrating that museums of any size can implement change and have an impact.--Jennifer Thomas, CAE, Executive Director, Virginia Association of Museums About the Author Jaclyn Spainhour is a proud millennial and the Director of the Hunter House Victorian Museum in Norfolk, Virginia. A graduate of Old Dominion University, Jaclyn spent time as an adjunct instructor of history at both her alma mater and Tidewater Community College. She serves on the Board of Directors of the Victorian Society in America as the Chair of its Book Awards Committee and the copy editor of the society’s journal 19th Century. Jaclyn was chosen by the Virginia Association of Museums as a Leadership and Advocacy Fellow for 2019, wherein she will develop a webinar focused on the relationship between autism spectrum disorder and inclusivity in the museum world. Her first publication Gilded Age Norfolk, Virginia: Tidewater Wealth, Industry, and Propriety was published in 2015 and serves as a local history text highlighting the importance of the Hunter House Victorian Museum in the local historical landscape.