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£124.66

Sage Publications Netnography: The Essential Guide to Qualitative Social Media Research

Name: Netnography: The Essential Guide to Qualitative Social Media Research
Brand: Sage Publications
Price: 124.66 GBP
Availability: InStock

Market Research

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Description

Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own. Packed with enhanced learning features throughout, linking concepts to structured activities in a step by step way, the book is also now accompanied by a striking new visual design and further case studies, offering the essential student resource to conducting online ethnographic research. Real world examples provided demonstrate netnography in practice across the social sciences, in media and cultural studies, anthropology, education, nursing, travel and tourism, and others.

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Netnography: The Essential Guide to Qualitative Social Media Research

Product type: ABIS BOOK

Brand: Sage Publications

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1526444690
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 09 November 2019
Listed Since: 27 November 2017

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Sage Publications Netnography: The Essential Guide to Qualitative Social Media Research

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