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Sage Publishing Sage Ethnography for Marketers - Consumer Immersion Guide

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Description

Ethnography for Marketers by Hy Mariampolski provides a practical, how-to guide for conducting ethnographic studies. Published by Sage Publishing, this book bridges the gap between academic theory and real-world application for marketing research practitioners. It offers in-depth coverage of various ethnographic aspects to help professionals gather useful consumer insights that impact marketing practice. Whether you are a researcher or a client, this guide offers the expertise needed to master consumer immersion and drive better business decisions through deep understanding.

Key Features

Written by expert Hy Mariampolski to provide in-depth coverage of ethnographic methods for marketing research.

Serves as a practical how-to guide for conducting ethnographic studies that yield useful consumer insights.

Published by Sage Publishing to ensure high-quality academic and professional standards for practitioners.

Designed to help marketers and clients impact their marketing practice through deep consumer immersion.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
21 June 2005
Listed Since
30 September 2006

Barcode

No barcode data available

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