Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies - Image 1

£152.29

IGI Global Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

Name: Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies
Brand: IGI Global
Price: 152.29 GBP
Availability: InStock

Economics

This is the most expensive it has ever been. Walk away.

£152 today · previous high £152 · all-time low £148

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 23 days • 23 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 23 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £148 (22 days, 95.7%)

Price range: £148 - £152

Price levels: 2 different prices over 23 days

Description

One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial. About the Author Mehdi Khosrow-Pour, D.B.A. , received his Doctorate in Business Administration from the Nova Southeastern University (Florida, USA). Dr. Khosrow-Pour taught undergraduate and graduate information system courses at the Pennsylvania State University Harrisburg for almost 20 years. He is currently Executive Editor at IGI Global (www.igi-global.com ). He also serves as Executive Director of the Information Resources Management Association (IRMA) and Executive Director of the World Forgotten Children's Foundation (www.world-forgotten-children.org ). He is the author/editor of more than 100 books in information technology management. He is also currently the Editor-in-Chief of the International Journal of Green Computing, International Journal of Library and Information Services, International Journal of E-Entrepreneurship and Innovation, and International Journal of Natural Computing Research, and is also the founding Editor-in-Chief of the Information Resources Management Journal, Journal of Electronic Commerce in Organizations, Journal of Cases on Information Technology, and the Journal of Information Technology Research, and has authored more than 50 articles published in various conference proceedings and scholarly journals.

Product Specifications

Brand: IGI Global
Format: paperback
ASIN: 1522594019
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 14 June 2019
Listed Since: 07 February 2020

Barcode

No barcode data available

IGI Global Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Advanced Methodologies and Technologies in Media and Communications (Advances in Multimedia and Interactive Technologies)

Advanced Methodologies and Technologies in Engineering and Environmental Science (Advances in Environmental Engineering and Green Technologies (AEEGT))

Enhancing Art, Culture, and Design With Technological Integration (Advances in Media, Entertainment, and the Arts)

Incorporating Nature-Inspired Paradigms in Computational Applications (Advances in Systems Analysis, Software Engineering, and High Performance Computing)

Diverse Methods in Customer Relationship Marketing and Management (Advances in Marketing, Customer Relationship Management, and E-Services)

Handbook of Research on Automated Feature Engineering and Advanced Applications in Data Science (Advances in Data Mining and Database Management)

Optimizing Contemporary Application and Processes in Open Source Software (Advances in Systems Analysis, Software Engineering, and High Performance Computing)

Guanxi And Business (Third Edition): 3rd Edition: 10 (Asia-pacific Business Series)

Cases on Information Technology and Organizational Politics and Culture

Informatics and Management Science I: 204 (Lecture Notes in Electrical Engineering, 204)

Fostering Meaningful Learning Experiences Through Student Engagement (Advances in Educational Technologies and Instructional Design)

Routledge - Health Policy and the Public Interest Book

Social Networks in China (Chandos Publishing Social Media Series)

Computational Intelligence and Its Applications in Healthcare

ICT Innovations 2013: ICT Innovations and Education: 231 (Advances in Intelligent Systems and Computing, 231)

Creativity and HCI: From Experience to Design in Education: Selected Contributions from HCIEd 2007, March 29-30, 2007, Aveiro, Portugal: 289 (IFIP ... and Communication Technology, 289)

Innovation and Research: A Driving Force for Socio-Econo-Technological Development: 1277 (Advances in Intelligent Systems and Computing, 1277)

Machine Learning and Information Processing: Proceedings of ICMLIP 2019: 1101 (Advances in Intelligent Systems and Computing, 1101)

Handbook of Research on Big Data, Green Growth, and Technology Disruption in Asian Companies and Societies

Informatics and Management Science III: 206 (Lecture Notes in Electrical Engineering, 206)

Intelligent Techniques and Applications in Science and Technology: Proceedings of the First International Conference on Innovations in Modern Science ... and Analytics in Intelligent Systems, 12)

Intelligent Techniques and Applications in Science and Technology: Proceedings of the First International Conference on Innovations in Modern Science ... and Analytics in Intelligent Systems, 12)

ICT Analysis and Applications: Proceedings of ICT4SD 2020, Volume 2: 154 (Lecture Notes in Networks and Systems, 154)

Informatics and Management Science IV: 207 (Lecture Notes in Electrical Engineering, 207)