Information Science Reference Music and Messaging in the African Political Arena

Political campaigning affects numerous realms under the communication umbrella with each channel seeking to influence as many individuals as possible. In higher education, there is a growing scholarly interest in communication issues and subjects, especially on the role of music, in the political arena. Music and Messaging in the African Political Arena provides innovative insights into providing music and songs as an integral part of sending political messages to a broader spectrum of audiences, especially during political campaigns. The content within this publication covers such topics as framing theory, national identity, and ethnic politics, and is designed for politicians, campaign managers, political communication scholars, researchers, and students. About the Author Uche Onyebadi is an Associate Professor and Chair of the Journalism Department in the Bob Schieffer College of Communication, Texas Christian University, USA. He also served as the Director of the School of Journalism, Southern Illinois University, Carbondale, IL, USA (2014-2016). Onyebadi holds a doctoral degree in journalism, with specialization in political communication, from the University of Missouri, Columbia- Missouri, USA. His research interests include political communication, media and politics, mass communication theory, media ethics, and international communication. His articles have been published in communication journals such as the Journal of Mass Media Ethics, International Communication Gazette, Journalism: Theory, Practice & Criticism, Media, War & Conflict , International Communication Research Journal, and Journal of Broadcasting & Electronic Media.