Understanding Rivalry and Its Influence on Sports Fans (Advances in Media, Entertainment, and the Arts) - Image 1

£148.37

Information Science Reference Understanding Rivalry and Its Influence on Sports Fans (Advances in Media, Entertainment, and the Arts)

Name: Understanding Rivalry and Its Influence on Sports Fans (Advances in Media, Entertainment, and the Arts)
Brand: Information Science Reference
Price: 148.37 GBP
Availability: InStock

Anthropology & Sociology

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Description

While rivalries are a key aspect of the sports world, they are not well understood. It is essential to study how rivalries influence fan behavior in order to predict and identify their effect on social interaction, consumer behavior, and the entertainment industry. Understanding Rivalry and Its Influence on Sports Fans is an essential reference source that discusses what causes and influences rivalry, as well as how it impacts sport fans. Featuring research on topics such as bracketed morality, competitive sports, and social identity, this book is ideally designed for academics, students, and researchers studying the rivalry phenomenon across such disciplines as psychology, sociology, political science, sport and entertainment, consumer behavior, and marketing.

Product Specifications

Brand: Information Science Reference
Format: hardcover
ASIN: 1522581251
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 29 March 2019
Listed Since: 06 December 2018

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Information Science Reference Understanding Rivalry and Its Influence on Sports Fans (Advances in Media, Entertainment, and the Arts)

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