Information Science Reference Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions (Advances in Public Policy and Administration)

Memory institutions such as archives, libraries, and museums collect, arrange, describe, and preserve their collections and holdings in order to make them accessible to the community. However, these institutions remain underutilized and are struggling to raise awareness of their existence and attract users and funders. The Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions is a collection of innovative research on emerging strategies such as advocacy, outreach, marketing, and public programming to promote memory institutions and engage the community. While highlighting topics including customer service solutions, social media, and collection development strategies, this book is ideally designed for heritage management and information professionals, curators, museum management, archival specialists, librarians, policymakers, researchers, and academicians. About the Author Patrick Ngulube (PhD) is a professor in the Department of Interdisciplinary Research and Postgraduate Studies at the University of South Africa (UNISA). He is also an Honorary Professor at the University of KwaZulu-Natal and Visiting Professor at the National University of Science and Technology, Zimbabwe. His research interests include research design and methodology, indigenous knowledge systems, knowledge management, records management, application of information and communication technologies, e-government, and the preservation of access to information. He has published a number of articles in scientific journals on various subjects including field methods and indigenous knowledge systems. He is National Research Foundation of South Africa rated researcher.