IGI Global Social Network Analytics for Contemporary Business Organizations (Advances in Business Information Systems and Analytics)

Social technology is quickly becoming a vital tool in our personal, educational, and professional lives. Its use must be further examined in order to determine the role of social media technology in organizational settings to promote business development and growth. Social Network Analytics for Contemporary Business Organizations is a critical scholarly resource that analyzes the application of social media in business applications. Featuring coverage on a broad range of topics, such as business management, dynamic networks, and online interaction, this book is geared towards professionals, researchers, academics, students, managers, and practitioners actively involved in the business industry. About the Author Himani Bansa l has done her Engineering from Rajasthan University in 2006 followed by a corporate experience with a reputed company for about two and a half years. Further, to fulfil her academic interests, she completed her Masters and Doctor of Philosophy from Birla Institute of Technology, Mesra, India. Apart from enhancing her academics, she has served as Assistant Professor in various reputable Engineering Colleges and Universities. Currently, she is working with Jaypee Institute of Information Technology, Noida, India. Over 11 years of accomplished career demonstrates her success with excellent academic record, extensive background of involvement in team building activities, effective communicator with excellent planning, organizational and negotiation strengths as well as the ability to lead, reach consensus, establish goals, and attain results. Many reputed certifications such as SAP-ERP Professional from prestigious company SAP India Pvt. Ltd., UGC National Eligibility Test (NET), IBM Certified Academic Associate DB2 9 Database and Application Fundamentals, Google Analytics Platform Principles by Google Analytics Academy, E-Commerce Analytics by Google Analytics Academy and RSA (Rational Seed Academy) by IBM India are in her portfolio. She has penned many research papers for various International Journals and Conferences. She also has books to her credit along with edited chapters in International book series. She is also awarded Eighth Annual Excellence Award in Research Journal Awards for the outstanding article by IGI Global for “Mitigating Information Trust-Taking the edge off health websites”. She has served as section editor, guest editor, convener and session chair for various upright Journals and Conferences such as SCPE, NGCT, IndiaCom, CSI Digital Life, IJAIP, JGIM, ICACCI, ICCCA, etc. and has reviewed many research papers. She has also organized, coordinated and attended FDPs, Trainings, Seminars and Workshops. She has also coordinated workshops for IIT Bombay under NMEICT program initiated by Ministry of HRD, India. She serves as Life Member of various professional societies such as CSI, ISTE, CSTA and IAENG.Gulshan Shrivastava is graduated in Computer Science & Engineering from the Maharishi Dayanand University, India. He also earned his M.Tech. degree in Information Security from GGSIPU Delhi, India and MBA degree in Information Technology & Finance from Punjab Technical University, India and pursuing the Ph.D. degree in Computer Science & Engineering from the National Institute of Technology Patna, India. He has co-editor of more than 3 books, author of more than 6 book chapters, 30 articles in International Journals and Conferences of high repute including IEEE, Elsevier, ACM, Springer, Inderscience, IGI Global, Bentham Science etc. His biography was selected in the Marquis Who's Who in the World, 2017. He is also serving as Associate Editor of Journal Global Information Management (JGIM), IGI Global and Section Editor of Scalable Computing (SCPE). He is also serving many journals as editorial board member and as member, international advisory board of several national and international journals. Moreover, he has also delivered expert talk, guest lecturers in I