IGI Global Improving E-Commerce Web Applications Through Business Intelligence Techniques (Advances in E-Business Research)

Product Description As the Internet becomes increasingly interconnected with modern society, the transition to online business has developed into a prevalent form of commerce. While there exist various advantages and disadvantages to online business, it plays a major role in contemporary business methods. Improving E-Commerce Web Applications Through Business Intelligence Techniques provides emerging research on the core areas of e-commerce web applications. While highlighting the use of data mining, search engine optimization, and online marketing to advance online business, readers will learn how the role of online commerce is becoming more prevalent in modern business. This book is an important resource for vendors, website developers, online customers, and scholars seeking current research on the development and use of e-commerce. About the Author Dr. G. Sreedhar is working as an Associate Professor in the Department of Computer Science, Rashtiya Sanskrit Vidyapeetha (Deemed University), Tirupati, India since 2001. G. Sreedhar received his Ph.D in Computer Science and Technology from Sri Krishnadevaraya University, Anantapur, India in the year 2011. He has over 15 years of experience in teaching and research in the field of Computer Science. He has published more than 15 research papers related to web engineering in reputed international journals. He has published 4 books from reputed international publications and he has presented more than 15 research papers in various national and international conferences. He has handled research projects on computer science funded by the University Grants Commission, Government of India. He is a member of various professional bodies like the academic council, the board of studies and editorial board member in various international journals in the field of computer science, Information Technology and other related fields. He has proven knowledge in the fields of Computer Science and allied research areas.