IGI Global Driving Agribusiness With Technology Innovations (Advances in Business Strategy and Competitive Advantage)

Modern web-based applications are pertinent for businesses, as they often encourage their core competencies and capabilities. As such, the agribusiness sector must begin to take advantage of the open networks and advances in communication and information technologies in order to grow their businesses exponentially. Driving Agribusiness With Technology Innovations highlights innovative business models and theories that encourage the use of emerging technological advances to produce thriving enterprises. Featuring extensive coverage on relevant topics including digital environments, mobile agriculture, supply chain platforms, and internet marketing models, this publication is an important reference source for business managers, practitioners, professionals, and engineers who are interested in discovering emerging technology trends for agribusiness. About the Author Theodore Tarnanidis is a researcher in the Business Administration Department at the University of Macedonia. He finished his postdoctoral research at the University of Macedonia, in November 2015, in the area of sustainable entrepreneurship. He obtained a Ph.D. from the University of London Met., UK. He received his M.B.A. from Liverpool University, UK and is a graduate from the University of Macedonia (Business Administration) and Alexander Technological Educational Institute (Marketing). His research focuses on Decision-Making Processes in Sustainable Innovations and Entrepreneurship, Conjoint Models and preference measurement techniques, modelling of purchases and consumer behavior. His work has been published in various internationally renowned scientific conferences and journals mostly from the fields of Business Administration.Maro Vlachopoulou is a Professor at the Department of Applied Informatics, Dean of the School of Information Sciences, University of Macedonia, Greece. Degree in Business Administration, Aristotle University of Thessaloniki, Greece (1978). Degree in Law, Aristotle University of Thessaloniki, Greece (1989). Postgraduate studies in Marketing, University of Mannheim, Germany (1981), and MBS in Business Administration, Aristotle University of Thessaloniki (1987). PhD in Marketing Information Systems, University of Macedonia, Department of Applied Informatics, Greece (1992). Visiting research professor at the University of Sunderland, UK (1995). Her professional expertise, research and teaching interests include: Internet Marketing, Marketing Information Systems, E-Business/ e-marketing models, emarketplaces, E-Business plan, new technologies and marketing, mobile Business / marketing, SEO & SEM, social media / networks and marketing, ERP (Enterprise Resource Planning), CRM (Customer Relationship Management) systems, Supply Chain Management (SCM) Systems, Knowledge management systems, e-supply chain management / logistics, with particular emphasis on specific applications (agrifood, e-trust, e-health, government, tourism, environment). She has published over 100 papers in scientific journals and organized numerous of conferences.Jason Papathanasiou is an Assistant Professor at the Department of Business Administration, University of Macedonia, Greece. He holds a PhD in Operational Research and Informatics and a degree in Physics from the Aristotle University of Thessaloniki. He has worked for a number of years at various institutes and has organised and participated in a number of international scientific conferences and workshops. He has published papers in international scientific peer referred journals like the Environmental Monitoring and Assessment, Regional Studies and European Journal of Operational Research and has participated in many research projects in FP6, FP7, Interreg and COST; he is also a member of the TDP Panel of COST.