£34.80

Polity Seduction: Men, Masculinity and Mediated Intimacy

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£45.39 £33.74 £36.28 £38.82 £41.37 £43.91 £46.45 07 June 2026 19 June 2026 02 July 2026 15 July 2026 28 July 2026

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Description

Within the so-called seduction community, the ability to meet and attract women is understood as a skill which heterosexual men can cultivate through practical training and personal development. Though it has been an object of media speculation – and frequent sensationalism – for over a decade, this cultural formation remains poorly understood. In the first book-length study of the industry, Rachel O’Neill takes us into the world of seduction seminars, training events, instructional guidebooks and video tutorials. Pushing past established understandings of ‘pickup artists’ as pathetic, pathological or perverse, she examines what makes seduction so compelling for those drawn to participate in this sphere. Seduction vividly portrays how the twin rationalities of neoliberalism and postfeminism are reorganising contemporary intimate life, as labour-intensive and profit-orientated modes of sociality consume other forms of being and relating. It is essential reading for students and scholars of gender, sexuality, sociology and cultural studies, as well as anyone who wants to understand the seduction industry’s overarching logics and internal workings.

Product Specifications

Brand
Polity
Format
hardcover
Domain
Amazon UK
Release Date
25 May 2018
Listed Since
09 September 2017

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