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Bloomsbury Entrepreneurship in Action: A Retail Store Simulation

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£78.00 £74.10 £75.66 £77.22 £78.78 £80.34 £81.90 11 August 2026 18 August 2026 26 August 2026 02 September 2026 10 September 2026
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Description
Many design students dream of opening a retail store of their own, but the actual process of starting their own business can be quite daunting. Entrepreneurship in Action: A Retail Store Simulation provides an opportunity to practice all the steps necessary to conceptualize, develop, open, and finally operate a business in the safe and nurturing environment of the classroom. As they prepare to open their simulated retail business, students learn how to develop a product and product niche, conduct market research, and find funding and a good location for their store. Most important, when they reach the end of the book, they will have written a complete business plan in a format suitable for submission to a bank or other lending institution. This book brings your enterprising students one step closer to making their dream a reality. Each chapter begins with learning objectives and explains a concept, as well as addresses questions that an entrepreneur would need to ask. An assignment follows that directs the students to think creatively to apply the theoretical knowledge previously introduced. The simulation thus pulls together the content as well as the format of a well-conceived business plan.

Product Specifications
Brand
Bloomsbury
Format
paperback
ASIN
1501310216
Category
Books > Subjects > Arts & Photography > Fashion
Domain
Amazon UK
Release Date
25 December 2008
Listed Since
05 August 2014

Barcode

No barcode data available

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