The Company Soul: Business Model Innovation Roadmap - Image 1

£135.00

Routledge The Company Soul: Business Model Innovation Roadmap

Name: The Company Soul: Business Model Innovation Roadmap
Brand: Routledge
Price: 135.0 GBP
Availability: InStock

Management Science

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Description

The right business model is essential for success in a fast-moving and interconnected world, and it starts with concept development. The Company Soul is the in-depth manual to building and executing strategy amidst complex external and internal driving forces. Building on the foundation of his first book, international business leader and consultant Staffan Hedén clarifies and expands his unique business model framework, showing how to create, build, and retain value while strengthening relationships with all stakeholders. The book offers important insights on navigating a tumultuous sociopolitical and economic environment, dealing with issues such as regional conflicts, cyber risk, climate change, and AI and other technological developments. Introducing the tools SETAI and SOAP, it presents a detailed roadmap for alternative paths for product and service development, recognizing the need for global organizations to constantly map new customer groups, find new ways to sell and price their products, and set up new collaborations. This thought-provoking book is an ideal resource for owners, board members, and managers at medium to large companies, as well as MBA and advanced business students.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1041090625
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 25 August 2026
Listed Since: 03 March 2026

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Routledge The Company Soul: Business Model Innovation Roadmap

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