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Lexington Books Para-Interactivity and the Appeal of Television in the Digital Age

Amazon

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Description
Para-Interactivity and the Appeal of Television in the Digital Age focuses on broadcast television's attempts to transition from a mass medium to one which addresses viewers as potentially active participants in simulated interactive communication. It explores both the transformations and the continued popularity of television in an age of social media and competition from interactive digital media. It presents the concept of “para-interactivity,” which contains features or elements that echo interactive communication processes considered characteristic of digital media and participatory culture translated into television's language. This novel idea helps to understand contemporary television and identify current and traditional strategies it employs in order to survive in a changing media environment.

Product Specifications
Brand
Lexington Books
Format
hardcover
ASIN
1498540805
Category
Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain
Amazon UK
Release Date
15 September 2017
Listed Since
20 June 2017

Barcode

No barcode data available

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