Controlling the Message: New Media in American Political Campaigns - Image 1

£79.99

NYU Press Controlling the Message: New Media in American Political Campaigns

Name: Controlling the Message: New Media in American Political Campaigns
Brand: NYU Press
Price: 79.99 GBP
Availability: InStock

Pathological Psychology

It has never been this cheap. We have no record of a lower price.

£80 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 70 days · 70 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 70 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £86 (47 days, 67.1%)

Price range: £80 - £86

Price levels: 2 different prices over 70 days

Description

Choice Outstanding Academic Title of 2016 From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens’ engagement with the issues―these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today’s diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship―an ideal volume for students, scholars, and political analysts alike.

Product Specifications

Brand: NYU Press
Format: hardcover
ASIN: 1479886351
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry > Pathological Psychology
Domain: Amazon UK
Release Date: 27 March 2015
Listed Since: 16 October 2014

Barcode

No barcode data available

NYU Press Controlling the Message: New Media in American Political Campaigns

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Social Media, Political Marketing and the 2016 U.S. Election

Who Donates in Campaigns?: The Importance of Message, Messenger, Medium, and Structure

Poaching Politics: Online Communication During the 2016 US Presidential Election: 40 (Frontiers in Political Communication)

Communication in U.S. Elections: New Agendas

The Influence of Polls on Television News Coverage of Presidential Campaigns (Lexington Studies in Political Communication) (Bloomsbury Studies in Political Communication)

Political Marketing and the Election of 2020

How Political Actors Use the Media: A Functional Analysis of the Media’s Role in Politics

Politics, Media, and Modern Democracy: An International Study of Innovations in Electoral Campaigning and Their Consequences (Praeger Political Communication)

Digital Media and Political Engagement Worldwide: A Comparative Study (Communication, Society and Politics)

Political Communication in Canada: Meet the Press and Tweet the Rest (Communication, Strategy, and Politics)

Governing from Center Stage: White House Communication Strategies During the Television Age of Politics (Political Communication)

Affective Politics of Digital Media: Propaganda by Other Means

Governing in a Polarized Age: Elections, Parties, and Political Representation in America

Evaluating Campaign Quality: Can the Electoral Process be Improved?

Social Media in Politics: Case Studies on the Political Power of Social Media: 13 (Public Administration and Information Technology, 13)

Media Ownership and Agenda Control: The hidden limits of the information age (Communication and Society)

The Crisis of Public Communication (Communication and Society)

Digital Media, Political Polarization and Challenges to Democracy

The Political Persuaders: The Techniques of Modern Election Campaigns (Classics in Communication and Mass Culture (Paperback))

Extreme Media and American Politics: In Defense of Extremity

Facebook, the Media and Democracy: Big Tech, Small State? (Disruptions)

Political Messaging in Music and Entertainment Spaces across the Globe. Volume 2. (Series in Politics)

The Politics of Persuasion: Economic Policy and Media Bias in the Modern Era

Opinion Polls and the Media: Reflecting and Shaping Public Opinion