MACMILLAN Opinion Polls and the Media: Reflecting and Shaping Public Opinion

Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors. Review 'Opinion polls have changed the political process probably as much as modern media. This is why we need thorough evidence on their role, effects, and institutional environment. This book provides this evidence from an international perspective and by first-rate authors.' - Wolfgang Donsbach, Dresden University of Technology, Germany 'Backed by leading public opinion and communication scholars, Christina Holtz-Bacha and Jesper Strömbäck have created the best volume yet on the interplay of polls and media. Essential reading for scholars, practitioners, and students indeed for anyone interested in the subject.' - Thomas E. Patterson, Harvard University, USA About the Author ANNETTE AWAssociate Professor at the University of Maryland University College, USA FLÁVIA BIROLIProfessor at the Institute for Political Science of the University of Brasília, Brazil KATHLEEN A. FRANKOVICspent more than three decades at CBS News; she retired as Director of Surveys and Producer in 2009, but remains an Election and Polling Consultant for CBS and other companies VEN-HWEI LOProfessor in the School of Journalism at The Chinese University of Hong Kong ROBERT MATTESProfessor of Political Studies and Director of the Democracy in Africa Research Unit in the Centre for Social Science Research at the University of Cape Town, South Africa LUIS FELIPE MIGUELProfessor at the Institute for Political Science of the University of Brasília, Brazil STEPHEN MILLS Lecturer at the Graduate School of Government at the University of Sydney, Australia FERNANDA FERREIRA MOTA Masters student in Political Science at the University of Brasília, Brazil THOMAS PETERSENProject Director at the Allensbach Institute für Public Opinion Research and Associate Lecturer at the Universities of Dresden and Krems, Germany EIKE MARK RINKEDoctoral student and research associate in the Department of Media and Communication Studies at the University of Mannheim, Germany SLAVKO SPLICHALProfessor of Communication and Public Opinion at the Faculty of Social Sciences, University of Ljubljana, Slovenia RODNEY TIFFENEmeritus Professor in Government and International Relations at the University of Sydney, Australia MICHAEL TRAUGOTTProfessor of Communication Studies and Political Science and a Senior Research Scientist in the Center for Political Studies at the University of Michigan, USA LARS WILLNATProfessor in the School of Journalism at Indiana University, USA