The Trojan Horse: The Growth of Commercial Sponsorship - Image 1

£80.00

Bloomsbury The Trojan Horse: The Growth of Commercial Sponsorship

Name: The Trojan Horse: The Growth of Commercial Sponsorship
Brand: Bloomsbury
Price: 80.0 GBP
Availability: InStock

Business & Economic History

It has never been this cheap. We have no record of a lower price.

£80 today · cheaper than every other day in the last 24 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 635 days • 635 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 635 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £91 (451 days, 71.0%)

Price range: £80 - £91

Price levels: 2 different prices over 635 days

Description

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors’ central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing out of the public sector by private agencies and private finance. The authors place the study in the context of the more general colonization of the state by private capital and the challenge posed to the dominance of neo-liberal economics by the recent global financial crisis. After considering the passage from patronage to sponsorship and outlining the context of the post-war public sector since 1945, it analyses sponsorship in relation to Thatcherism, enterprise culture and the restructuring of public provision during the 1980s. It goes on to examine the New Labour years, and the ways in which sponsorship has paved the way for the increased use of private-public partnerships and private finance initiatives within the public sector in the UK.

Product Specifications

Brand: Bloomsbury
Format: hardcover
ASIN: 147250738X
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 15 August 2013
Listed Since: 23 February 2013

Barcode

No barcode data available

Bloomsbury The Trojan Horse: The Growth of Commercial Sponsorship

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Global Challenges in Public Finance and International Relations (Advances in Finance, Accounting, and Economics)

Routledge - Deconstructing the Welfare State: Healthcare Reform

Creating a Global Cultural City via Public Participation in the Arts: Conversations with Hong Kong s Leading Arts and Cultural Administrators (Advances in the Arts)

The Economics of Art and Culture

International Sport Marketing: Issues and Practice (Routledge Research in Sport Business and Management)

Empowering the New Mobility Workforce: Educating, Training, and Inspiring Future Transportation Professionals

Roads to Social Capitalism - Edward Elgar Publishing Book

Taking Comedy Seriously: Stand-Up's Dissident Potential in Mass Culture (Politics and Comedy: Critical Encounters)

The Political Economy of Natural Resources and Development: From neoliberalism to resource nationalism (Routledge Studies in Development Economics)

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions: 43 (The Wiley Event Management Series)

The Political Economy of Natural Resources and Development: From neoliberalism to resource nationalism (Routledge Studies in Development Economics)

Financial Management for Nonprofit Organizations: 109 (Wiley Nonprofit Law, Finance and Management Series)

Juggling Flaming Chainsaws: Academics in Educational Leadership Try to Balance Work and Family (HC) (Work-Life Balance)

Drivers of Innovation, Entrepreneurship and Regional Dynamics (Advances in Spatial Science)

The Complete Commercial Artist: Making Modern Design in Japan, 1928–1930

Why Govern?: Rethinking Demand and Progress in Global Governance

Global Perspectives on Public-Private Partnerships for Policy Innovation (Advances in Public Policy and Administration)

The Oxford Handbook of Media Psychology (Oxford Library of Psychology)

Advances in Business & Management: Volume 6

Syria and the USA: Washington's Relations with Damascus from Wilson to Eisenhower (Library of International Relations): v. 56

Conflicts and New Departures in World Society: World Society Studies: 003

Numbers and Narratives: Sport, History and Economics (Sport in the Global Society – Contemporary Perspectives)

Shakespeare, Trauma and Contemporary Performance: 04 (Routledge Studies in Shakespeare)

The Oxford Guide to Literature in English Translation