Boss Lady: How Three Women Entrepreneurs Built Successful Big Businesses in the Mid-Twentieth Century (The Luther H. Hodges Jr. and Luther H. Hodges ... Entrepreneurship, and Public Policy) - Image 1

£90.50

University of North Carolina Press Boss Lady: How Three Women Entrepreneurs Built Successful Big Businesses in the Mid-Twentieth Century (The Luther H. Hodges Jr. and Luther H. Hodges ... Entrepreneurship, and Public Policy)

Name: Boss Lady: How Three Women Entrepreneurs Built Successful Big Businesses in the Mid-Twentieth Century (The Luther H. Hodges Jr. and Luther H. Hodges ... Entrepreneurship, and Public Policy)
Brand: University of North Carolina Press
Price: 90.5 GBP
Availability: InStock

9781469633015

1901 Onwards

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Too often, depictions of women's rise in corporate America leave out the first generation of breakthrough women entrepreneurs. Here, Edith Sparks restores the careers of three pioneering businesswomen--Tillie Lewis (founder of Flotill Products), Olive Ann Beech (cofounder of Beech Aircraft), and Margaret Rudkin (founder of Pepperidge Farm)--who started their own manufacturing companies in the 1930s, sold them to major corporations in the 1960s and 1970s, and became members of their corporate boards. These leaders began their ascent to the highest echelons of the business world before women had widespread access to higher education and before there were federal programs to incentivize women entrepreneurs or laws to prohibit credit discrimination. In telling their stories, Sparks demonstrates how these women at once rejected cultural prescriptions and manipulated them to their advantage, leveraged familial connections, and seized government opportunities, all while advocating for themselves in business environments that were not designed for women, let alone for women leaders. By contextualizing the careers of these hugely successful yet largely forgotten entrepreneurs, Sparks adds a vital dimension to the history of twentieth-century corporate America and provides a powerful lesson on what it took for women to succeed in this male-dominated business world.

Product Specifications

Brand: University of North Carolina Press
Model: 9781469633015
Format: hardcover
ASIN: 1469633019
Category: Books > Subjects > Biography > Historical > 1901 Onwards
Domain: Amazon UK
Release Date: 30 May 2017
Listed Since: 03 October 2016

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University of North Carolina Press Boss Lady: How Three Women Entrepreneurs Built Successful Big Businesses in the Mid-Twentieth Century (The Luther H. Hodges Jr. and Luther H. Hodges ... Entrepreneurship, and Public Policy)

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