Sage Publications Social Marketing (SAGE Library in Marketing)

Product Description The theory and practice of social marketing has steadily been gaining significance following its conception over four decades ago, and has since been adopted by an ever expanding group of practitioners, academics, researchers and policymakers in governments around the world. A key feature underlined in this work is how social marketing stands apart from other approaches to health promotion and disease prevention, environmental sustainability, safety and injury prevention and other topics, by searching for population level impacts that can be achieved by: " Using marketing techniques such as audience segmentation " Implementing product and service development " Realigning incentives and removing barriers to behaviour change " Increasing opportunities to practice healthier and more socially beneficial behaviours " Creating communication strategies to promote, encourage and support positive behaviour changes that ultimately benefit society as a whole. Bringing together seminal texts from diverse sources, this six-volume set - framed by a newly written introductory chapter - seeks to organize the field of social marketing, highlight its global scope and contributions, and present its current growth and dynamism. Volume One: Social marketing: Conceptual frameworks and common ground Volume Two: Social marketing in the developed world Volume Three: Social marketing in developing countries - Part One Volume Four: Social marketing in developing countries - Part Two Volume Five: Applications of Social Marketing for Sustainable Behavior and Environmental Protection Volume Six: Social marketing: Deepening and expanding the impact Review "This collection is a superb reference source for anyone involved in promoting better health, education, environments, and communities to start their search for great ideas and guidance." Philip Kotler Kellogg School of Management, Northwestern University "I′m pleased to see this very useful collection assembled and especially pleased that one volume of it is devoted exclusively to social marketing in developing countries. Family planning social marketing is especially important in developing areas and this collection will help spread the word about that important development." Phil Harvey DKT International About the Author R. Craig Lefebvre, PhD is an architect and designer of public health and social change programs. He is the chief maven at socialShift, the socialdesign, marketing and media consultancy located in Sarasota, FL. Dr. Lefebvre also holds appointments as a Research Professor at The George Washington University School of Public Health and Health Services, University of Maryland School of Public Health and the University of South Florida College of Public Health. His current research focuses on applying design thinking, social media and mobile technologies in social marketing and public health programs. Craig is the author of over 100 publications in the areas of community health promotion, social marketing, social and mobile media and public health and has made over 250 presentations at professional meetings and invited venues around the world.