Sage Publications Content Analysis (SAGE Benchmarks in Social Research Methods)

Content Analysis is a popular social science technique for the analysis of text data. While early examples trace back to the late 19th and early 20th century, the technique came of age during the Second World War through the efforts of Lasswell and others aimed at decoding enemy propaganda. This major work brings together the most significant methodological contributions and substantive applications ever published on Content Analysis. Students and scholars in sociology, political science, journalism and mass communication, and business and management will find in this major work a unique and comprehensive overview of the technique and its applications. About the Author Roberto Franzosi (PhD at Johns Hopkins, 1981) works at the intersection of sociology, history, linguistics, rhetoric, and computer science. He is working on two major projects: the rise of Italian fascism (1919–1922) and Georgia lynchings (1875–1935). To carry out these projects, based on thousands of newspaper articles, he has developed a computer-assisted approach to text (Quantitative Narrative Analysis, QNA), a software (PC-ACE), and has now moved to fully automated, computational linguistic approaches to text. He has published several books: Tropes and Figures (Routledge, 2017); Quantitative Narrative Analysis (SAGE, 2010); Content Analysis (4 vols; SAGE, 2008); From Words to Numbers: Narrative, Data, and Social Science (CUP, 2004); The Puzzle of Strikes (CUP, 1995). Among recent articles are “Content Analysis” in Routledge Handbook of Language and Politics, edited by Wodak and Forchtner (Routledge, 2017) and “A Third Road to the Past? Historical Scholarship in the Age of Big Data” in Historical Methods (2018).