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PEARSON EDUCATION Valuepack:Strategic Management: Concepts11 with Principles of Marketing p11.

Amazon

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£97.99 £93.09 £95.05 £97.01 £98.97 £100.93 £102.89 25 July 2026 11 August 2026 29 August 2026 15 September 2026 03 October 2026
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Price distribution over 71 days • 1 price levels

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71 days 0 18 36 53 71 £98 Days at Price

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Description

Strategic Management: Concepts, 11/e Featuring a model that is widely used for strategic planning among consultants and companies worldwide, this current, well-written book offers a practitioner-oriented perspective, meets all AACSB guidelines, and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. Principles of Marketing, 11/e The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
14 November 2006
Listed Since
12 January 2007

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