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PEARSON EDUCATION Valuepack: Basic Marketing Research with SPSS 13.0 Student CD:(International Edition) with Researching and Writing a Dissertation:for Business Students

Name: Valuepack: Basic Marketing Research with SPSS 13.0 Student CD:(International Edition) with Researching and Writing a Dissertation:for Business Students
Brand: PEARSON EDUCATION

Market Research

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Description

From the Back Cover Success in your dissertation is crucial to your overall success in your master’s qualification. Taking a step by step approach this book guides you through choosing, planning, researching and writing your dissertation. You will be encouraged to develop relevant skills and each step is illustrated by an example of what to do (and sometimes of what not to do). Crucially the assessment criteria are explained so that your work is focussed around the relevant academic objectives. Acknowledging that project work is often not sequential, but demands consideration of several stages at once, it advises how to juggle these challenges. Key features of this book Focuses on how to survive and excel in your dissertation, aligning your work with academic assessment criteria. Takes a step by step, skills based approach guiding you through all aspects of your dissertation. Helps develop arguing and writing skills, useful in academia and the world of work beyond your dissertation. Doesn’t forget its sense of humour (and encourages you not to forget yours!) Colin Fisher is a principal lecturer in Human Resource Management at Nottingham Business School, Nottingham Trent University. He and Alan Lovell have recently published Business Ethics & Values with Pearson Education. Colin has also helped hundreds of Nottingham Trent University students through their master’s projects.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1405836679
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 02 December 2005
Listed Since: 05 October 2006

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PEARSON EDUCATION Valuepack: Basic Marketing Research with SPSS 13.0 Student CD:(International Edition) with Researching and Writing a Dissertation:for Business Students

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