£56.99

Wiley-Blackwell Management and Creativity: From Creative Industries to Creative Management

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£56.99 £55.30 £55.67 £56.04 £56.40 £56.77 £57.14 09 July 2026 26 July 2026 13 August 2026 30 August 2026 17 September 2026

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Description

This book explores the relationship between the management of creativity and creative approaches to management. Challenges the stereotypical opposition between ‘creatives’ and ‘suits’. Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. Draws on the practical experience of individuals working in the creative industries. Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 August 2006
Listed Since
08 January 2007

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