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£48.99

Sage Publishing Creativity & Innovation for Business and Enterprise

Name: Creativity & Innovation for Business and Enterprise
Brand: Sage Publishing
Price: 48.99 GBP
Availability: InStock

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Description

Unlock creative skills for enterprise, innovation and beyond. This book delves into creativity in business, offering a comprehensive exploration of its theories, practices, and applications. Through a range of case studies and engaging review questions, you will be encouraged to develop and harness your creative potential, solve complex problems, and drive innovation. You will learn: • The neuroscience, skills and practice behind creative thinking and how to enhance it. • Strategies for leading creative teams and fostering innovative environments. • The impact of creativity in social innovation and sustainable practices in modern organisations. • The role of AI and creativity in business and enterprise. Aimed at undergraduate and postgraduate students in business disciplines, this book is an invaluable resource for anyone looking to develop their creative skills and thinking.

Product Specifications

Brand: Sage Publishing
Format: paperback
ASIN: 1036216004
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Decision Making
Domain: Amazon UK
Release Date: 12 December 2026
Listed Since: 29 May 2026

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Sage Publishing Creativity & Innovation for Business and Enterprise

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