£58.52

MACMILLAN Marketing Metaphors and Metamorphosis

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Description

Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
01 August 2008
Listed Since
16 March 2007

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