£58.52

MACMILLAN Marketing Metaphors and Metamorphosis

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£59 today · usual range £0–£0 · best ever £54

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Last 612 days • 612 data points (No recent data available)

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£67.41 £52.41 £55.68 £58.95 £62.23 £65.50 £68.77 07 July 2024 06 December 2024 08 May 2025 08 October 2025 10 March 2026

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Price distribution over 612 days • 4 price ranges

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176 days 193 days · current 168 days 75 days 0 48 97 145 193 £54-57 £57-59 £59-62 £65-67 Days at Price

Price Analysis

Most common range: £57-59 (193 days, 31.5%)

Price range: £54 - £67

Price levels: 4 price ranges over 612 days

Description
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.

Product Specifications
Brand
MACMILLAN
Format
Hardcover
ASIN
1403998612
Category
Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain
Amazon UK
Release Date
01 August 2008
Listed Since
16 March 2007

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