Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study - Image 1

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MACMILLAN Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study

Name: Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study
Brand: MACMILLAN
Price: 71.97 GBP
Availability: InStock

Communication & Presentation

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Description

This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 0230217079
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Communication & Presentation
Domain: Amazon UK
Release Date: 25 May 2004
Listed Since: 22 January 2008

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MACMILLAN Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study

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