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MACMILLAN Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study

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Description

This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
25 May 2004
Listed Since
22 January 2008

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