MACMILLAN How the East Was Won: The Impact of Multinational Companies on the Transformation of Eastern Europe and the Former Soviet Union

Product Description MNC's have not received a good press in recent years. This book attempts to redress the balance of the argument by showing the extraordinary and positive impact of MNC's in Eastern Europe and the former Soviet union during the transition to free market capitalism. The book also attempts to answer why the impact of MNC's in Eastern Europe should be different to the less commendable experience in Africa and Latin America, and whether MNC's reinforce the power of corrupt rulers. In concluding that MNC's are not necessarily the enemy of development but can be instrumental to progress, the book draws on lessons from 21 East European transition countries to show how the economic power of MNC's can be harnessed elsewhere in the developing world. Review '...explains brilliantly how so much of post-communist Europe came right.' - Robert Cottrell, East European Correspondent, The Economist 'a groundbreaking new book...an array of fresh and arresting perspectives that should cause everyone to rethink their prejudices about the entire globalization debate.' - Robin Shepherd, Washington Times 'A most useful and original analysis.' - George C. Lodge, Professor Emeritus, Harvard Business School, USA About the Author CHARLES PAUL LEWIS has spent most of the last 15 years travelling and working in Eastern Europe as a journalist, editor and business consultant. He was Bureau Chief for the Economist Intelligence Unit in Vienna, covering political, economic and business developments in Eastern Europe and the former Soviet Union.