£83.73

Bloomsbury Academic The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality (Critical Perspectives in South Asian History)

Name: The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality (Critical Perspectives in South Asian History)
Brand: Bloomsbury Academic
Price: 83.73 GBP
Availability: InStock

Business & Economic History

It has never been this cheap. We have no record of a lower price.

£84 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 17 days • 17 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 17 days • 1 price levels

Days at Price

Price Analysis

Most common price: £84 (17 days, 100.0%)

Price range: £84 - £84

Price levels: 1 different prices over 17 days

Description

About the Author Douglas E. Haynes is Professor of South Asian History at Dartmouth College, USA. His publications include Rhetoric and Ritual in Colonial India (California, 1991) and Small-Town Capitalism in Western India (Cambridge, 2012). He has co-edited four other books and has written extensively on business and economic history, sexual science and advertising in western India. Product Description This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a ‘brand-name capitalism’ among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women’s medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of ‘brand-name capitalism’ and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism. Review A landmark contribution in the history of global capitalism, Haynes crafts an aesthetic visual archive of the modern professional advertising world in colonial western India. The book’s phenomenal textual analysis of advertisements in various languages and cities is indispensable for scholarship on urban middle classes, modern conjugality, gender relations, consumption practices, masculinities, medicine and sexual sciences. --Charu Gupta, Professor of History, University of Delhi, India

Product Specifications

Brand: Bloomsbury Academic
Format: hardcover
ASIN: 1350278041
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 06 October 2022
Listed Since: 26 January 2022

Barcode

No barcode data available

Bloomsbury Academic The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality (Critical Perspectives in South Asian History)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Modernizing Nursery (ES 4-vol. set) (Modernizing Nursery in Late Victorian Britain, Series 1)

Routledge Outspoken Women: Anthology of Women's Writing on Sex

The Cambridge Companion to Literature and Economics

The Well-Being of the Labor Force in Colonial Bombay: Discourses and Practices

The Oppressive Present: Literature and Social Consciousness in Colonial India

Merchant Princes and Charlatans or Makers of Money?: Decoding Icons of Nineteenth Century British and International Finance

The Well-Being of the Labor Force in Colonial Bombay: Discourses and Practices

Manliness and Masculinities in Nineteenth-Century Britain: Essays on Gender, Family and Empire (Women And Men In History)

Business and Family in the North of England During the Early Industrial Revolution: Records of the Lives of Men and Women in Trade, 1788-1832: 60 (Records of Social and Economic History)

1945 The Year You Were Born: UK and World News From Every Day Of The Year. A Birthday Gift Book For Men And Women

Being English: Indian Middle Class and the Desire for Anglicisation

The British Raj: Keywords

Learning femininity in colonial India, 1820–1932: 136 (Studies in Imperialism)

British Women's Writing, 1930 to 1960: Between the Waves (Liverpool English Texts and Studies): 85

Ruth Ware Collection 6 Books Set (The Turn of the Key, The Woman in Cabin 10, In a Dark Dark Wood, One by One, The Death of Mrs Westaway, The Lying Game)

Routledge - Adorno and the Architects of Late Style in India

Colonial India in Children's Literature: 85 (Children's Literature and Culture)

Prepared for the Twentieth-Century? The Life of Emily Bonnycastle Mayne (Aimée) 1872-1958

1945 The Year You Were Born: UK and World News From Every Day Of The Year. A Birthday Gift Book For Men And Women

Hybrid Heritage on Screen: The ‘Raj Revival’ in the Thatcher Era

Routledge - Politics and Awe in Rudyard Kipling's Fiction

Major Events and Daily Lives: Readings on United States History Since 1865

People, Places and Identities: Themes in British Social and Cultural History, 1700s–1980s

Rose Macaulay, Gender, and Modernity (Gender and Genre)