MACMILLAN The Economics of Motorsports: The Case of Formula One

‘In this work, Dr. Mourão has produced a gift to all of us who combine his love for economics and the most exciting sport on the planet, Formula One racing! F1 offers the perfect sports business context to dissect with economic analysis because of its rich history and global footprint. By critically reviewing the factors that influence F1 performance on the track and in the boardroom, this book provides readers with empirical insights that enhance the expertise of fans and scholars alike.’ Joe Cobbs, Northern Kentucky University, USA ‘Commitment, hard work and passion are the driving forces behind the success in sports, including Formula One. One can easily conclude that the author of this book has put all that in its writing.’ Jose Cadima Ribeiro, University of Minho, Portugal ‘Paulo Reis Mourão’s book is a dazzling example of what a critical eye toward data and a profound knowledge of a subject area can yield – in this case, a deep understanding motorsport economics previously not understood by anyone. The Economics of Motorsport takes on the old joke “How to you amass a small fortune in motorsport? – Start with a large fortune!” and explodes common sense paradigms by answering thoughtful questions with decades of information and precise analysis. From the economics of a frustrating season, to the impact of pole position, to the importance of diversity, Mourão’s work examines Formula 1 at its most specific and significant.’ Ehren Pflugfelder, Oregon State University, USA