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MACMILLAN The Economics of Motorsports: The Case of Formula One

Name: The Economics of Motorsports: The Case of Formula One
Brand: MACMILLAN

Economics

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This book, the first study of its kind, examines the economics behind motorsports, in particular Formula One. Chapters discuss the costs involved in Formula racing and how they are borne by teams, promoters and racers. The book also looks at how society, the public and the private sectors stand to benefit economically from the motorsport industry. Other issues like the economics of TV rights, sponsorship and sustainability are also addressed, again for the first time in an economics book. Moving beyond the economics of what happens off the track, the book also undertakes a serious examination of what goes in to making a winning team and what having a winning racer can do for a team’s fortunes. Mourão’s highly relevant and contemporary book also looks at how motorsport teams confront the challenges of the modern sporting world, including the changing dynamics of sports media and considers the future of Formula 1 as motorsports evolve.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 1137602481
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 24 July 2017
Listed Since: 01 June 2017

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MACMILLAN The Economics of Motorsports: The Case of Formula One

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