MACMILLAN Revolution of Innovation Management: Volume 1 The Digital Breakthrough

Product Description This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ongoing digital breakthrough in the context of innovation management such as user innovation, crowd sourcing and crowd funding, as well as social media. In line with the constant globalization of innovation, the first volume of Revolution of Innovation Management offers a variety of international perspectives on these topics with illustrations and analysis coming from Asia, America, and Europe. Review “The authors take the definition, understanding and, even more important, the practice of innovation management to the next level. Although one might think it is obviously that the digital transformation impacts innovation management, the authors are the very first[to] clearly state that the digital revolution must consequently lead to a revolution in innovation management. This book is the new ‘must-have’ in innovation literature.” (Dr. Gunther Pabst, President of quer.kraft – der Innovationsverein e.V., Germany) “The contributions in the two-volume set describe innovative business models and new value propositions in the United States, Western Europe and Asia. They illustrate how effective adaptations to global changes are rooted in local conditions. They should provide guidance to firms interested in the development of successful strategies in a period of unprecedented technological changes and market uncertainties.” (Dr. Mostafa Hashem Sherif, Principlal, AT&T, Middletown, New Jersey, USA) “Food for thought! Innovation management is the key word when it comes to speeding up creative and out-of-the box thought development processes in academic, public and industrial sectors. Advance in a global competing world discriminates between victims, survivors and winners. 'Revolution of Innovation Management' convincingly covers the topic and reveals above state-of-the-art solutions. A must-read for businesses, the technical sector and beyond.” (Prof. Horst-Günter Rubahn, Director, Mads Clausen Institute,  University of Southern Denmark, Denmark) From the Back Cover This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ongoing digital breakthrough in the context of innovation management such as user innovation, crowd sourcing and crowd funding, as well as social media. In line with the constant globalization of innovation, the first volume of Revolution of Innovation Management offers a variety of international perspectives on these topics with illustrations and analysis coming from Asia, America, and Europe. About the Author Alexander Brem is Professor of Technology & Innovation Management at the Mads Clausen Institute (MCI), University of Southern Denmark. He is also Head of SDU Innovation and Design Engineering, an interdisciplinary department in the Faculty of Engineering. His research interest focuses on Technology and Innovation Management, with a special focus on boundaries to Psychology, Marketing and Entrepreneurship. Eric Viardot is Professor of Strategy and Marketing and Director of The Global Innovation Management Centre at EADA Business School, Barcelona, Spain. Before joining academia, Eric worked in different management positions for Hewlett-Packard, MSF, and Bain & C° in Europe, Asia and North America. Eric has published various books and articles on strategic management and marketing with a strong focus on Technology and Innovation Management.