MACMILLAN Marketing the Author: Authorial Personae, Narrative Selves and Self-Fashioning, 1880-1930

Marketing the Author looks at the careers and the writings of a selection of authors writing in the period 1880-1930 (from the fairly unknown Emilia Dilke and Rosamund Watson to literary celebrities like Henry James, James Joyce and Virginia Woolf) who all impersonated identities which they had created for themselves. It argues that as a result of the socio-economic changes at the time authors had to remain in control of their public image in order to survive. About the Author LAUREL BRAKE Professor of Literature and Print Culture, Birkbeck College, University of London, UK EDWARD BISHOP Professor of English, University of Alberta, Canada ANNETTE R. FEDERICO Teaches English at James Madison University, Virginia, USA HILARY FRASER Geoffrey Tillotson Chair in Nineteenth-Century Studies, Birkbeck College, University of London, UK MOLLY HITE Professor of English, Cornell University, USA LINDA K. HUGHES Addie Levy Professor of Literature, Texas Christian University, Fort Worth, Texas, USA ELIZABETH MANSFIELD Associate Professor and Chair of Art and Art History, University of the South, Sewanee, Tennessee, USA JOHN PEARSON Nell Carlton Professor of English, Stetson University, DeLand, Florida, USA TALIA SCHAFFER Associate Professor at Queens College, CUNY, USA ROBERT SQUILLACE Master Teacher of Cultural Foundations, General Studies Program, New York University, USA