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£60.46

MACMILLAN Starting Up in Business Networks: Why Relationships Matter in Entrepreneurship

Name: Starting Up in Business Networks: Why Relationships Matter in Entrepreneurship
Brand: MACMILLAN
Price: 60.46 GBP
Availability: InStock

Communication & Presentation

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Description

This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment. The book highlights the importance of inter-organizational business relationships. Asserting that new ventures need to interact and connect with customers and suppliers, alongside policy actors and universities, Starting up in Business Networks demonstrates how beginning a new venture demands initiating and developing business relationships. Noting a lack of prior research into the process by which start-ups embed into an existing business network, this book presents examples from countries such as Sweden, Italy, the Netherlands and China to analyse the emergence and evolution of start-up business networks.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349707694
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Communication & Presentation
Domain: Amazon UK
Release Date: 13 November 2020
Listed Since: 27 December 2018

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MACMILLAN Starting Up in Business Networks: Why Relationships Matter in Entrepreneurship

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