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EAE Editorial Academia Espanola Redes de Negocios: Para investigadores, profesionales y gestores de emprendimiento e innovación

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Description

En emprendimiento e innovación, la gestión de redes es la brecha de porqué los emprendedores no logran la cantidad de clientes y socios para consolidar o escalar su modelo de negocio. El problema es la falta de tiempo y efectividad para el Networking, donde el emprendedor no identifica los tipos de redes de negocios en los que está involucrado. Por esto no puede plantear estrategias, priorizar actividades ni evaluar la rentabilidad económica o reputacional de la red. Las redes de negocios permiten a las pequeñas empresas competir e innovar en ambientes dinámicos, y dan acceso a nuevos conocimientos y experiencias que no tenían disponibles. El objetivo de este Libro es entregar las herramientas teóricas que le permitan comprender el contexto de la gestión de redes de negocios; evaluar y seleccionar socios, además de cooperar estratégicamente en ambientes dinámicos. Se dispondrá de criterios de selección de PARCEIROS que representen, vendan o difundan sus productos/servicios. El lector podrá aplicar la planificación de redes de negocios a diversas áreas como Innovación Abierta, Crowdsourcing, Crowdfounding, Innovación Social, Corporate Venturing y emprendimiento.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
20 March 2019
Listed Since
17 April 2019

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